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Believe in Every Step

Believe in Every Step

Jan 26, 2026

We're thrilled to announce New York Road Runners' comprehensive rebrand, including a new logo and brand platform, "Believe in Every Step." The rebrand—our first in 15 years—ushers us into our next era as we continue our nonprofit mission of building healthier lives and stronger communities through the transformative power of running.

This rebrand reflects our evolution from a local running club to the world’s premier running organization with expanding global reach and local impact, while representing our commitment to inclusion and the state of running today—an activity for people of all ages, abilities, body types, and backgrounds. It reinforces our belief that running and movement can transform the health and well-being of our communities, one step at a time.

The new brand platform will roll out alongside a year-long brand campaign across New York Road Runners’ channels, events, and experiences.

The new logo will begin appearing digitally today, with the 2026 United Airlines NYC Half in March serving as the first race to fully incorporate the new branding across signage and event materials.