New York, Oct. 27, 2025 – New York Road Runners (NYRR), the nonprofit that “runs” New York City producing 60 annual adult and youth races, today revealed a lineup of events, offers, and experiences taking place during TCS New York City Marathon race week—a citywide celebration bringing together runners, visitors, and New Yorkers to enjoy all that the best day of the year, in the best city in the world has to offer.

From the TCS New York City Marathon Expo Presented by New Balance to partner activations across the city to race-day cheer zones and post-race celebrations, runners and their supporters can take advantage of exclusive offers that highlight running’s energy, community, and culture across the five boroughs.

“The entire world has its eyes on New York City during race week, as more than 55,000 runners, two million spectators, and the New York City community come together to celebrate the transformative power of running 26.2 miles,” said Rob Simmelkjaer, New York Road Runners CEO. “Last year, the TCS New York City Marathon helped inject nearly $700 million in incremental spending to the New York City economy, supporting local infrastructure, businesses, and cultural institutions across all five boroughs. Through exciting programs like Beyond the Finish Line, partner offerings, and the Victory Lap After-Party, we extend the marathon’s spirit beyond race day, connecting our runners with the city’s unmatched energy."

TCS New York City Marathon Expo Presented by New Balance

The TCS New York City Marathon Expo Presented by New Balance—held at the Jacob K. Javits Convention Center from Thursday, Oct. 30, through Saturday, Nov. 1— serves as the hub of marathon race week. The Expo remains one of the country’s largest running expositions, featuring the official TCS New York City Marathon collection from New Balance, New York Road Runners’ Official Athletic Footwear and apparel partner, course amenities from partners, and numerous exhibitors and vendors. While picking up their bibs, runners can visit the iconic name wall showcasing all 55,000 registered athletes, and the NYRR Running Lab, offering race-day tips and course strategy insights from NYRR coaches.

Additional Expo highlights include:

• Citizens Stage Programming: Citizens returns as the presenting sponsor of the Expo stage, featuring three days of panels and programming with New York Road Runners partners, elite athletes, and inspiring voices from across the running community. Speakers include Olympic medalist Molly Seidel, Olympic medalist Jenny Simpson, former New York City Marathon champion Kathrine Switzer, Tony Award–winning performer Patina Miller, The Atlantic CEO Nick Thompson, and a live taping of the NYRR Set the Pace Presented by Peloton podcast featuring actor Oliver Phelps. Additional panels dedicated to spotlighting inclusive running experiences and storytelling will highlight women’s health, sports science, and gender equity; sustainability with members of NYRR Team for Climate; and impactful stories from this year’s NYRR Team Inspire class. See the full Citizens Stage programming schedule HERE.
• Runners who complete the Citizens experience at the Expo can save their energy and enjoy a free ride in the Citizens-branded rideshare vehicles outside the Javits Center.
• RunConcierge by Tata Consultancy Services (TCS): The premier partner and title sponsor of the TCS New York City Marathon invites runners, spectators, and race fans to experience RunConcierge, a new AI-powered assistant designed to help navigate every aspect of the marathon. It’s available now online and at the TCS booth during the Expo to provide answers on burning questions about course details, race-day logistics, the best cheering spots, great restaurants, and more.
• Mastercard: Throughout race week, Mastercard is unlocking new ways for runners and spectators to engage with their passion for running with immersive booths, pop-up events, cheer zones, and more, so every runner and fan can feel part of something bigger. Runners and spectators can visit Mastercard’s space at the Expo to “Unlock the Marathon” and play a spin wheel for the chance to unlock priceless giveaways, including 2026 TCS New York City Marathon bibs and Edge at Hudson Yards tickets, and pick up Mastercard and DICK'S Sporting Goods co-branded swag.
• New York or Nowhere (NYON):This year’s official marathon poster designed by Brooklyn artist Gavin Snider will be available for purchase at the Expo, as well as on newyorkornowhere.com, and NYON’s flagship store in Nolita. Runners can also customize their poster with their name, time, and bib number.
• Literie: Capturing the unmistakable spirit of the first Sunday of November for the first time in a scent, Literie’s “I ran the TCS New York City Marathon” candle will be available for purchase at the Expo and on the Literie website to celebrate every step of the 26.2-mile journey.
• Stran: The TCS New York City Marathon’s official licensee will offer a selection of commemorative products designed to celebrate runners’ marathon journeys.

Race-Week Offers

NYRR Beyond the Finish Line returns to give runners and their friends and family opportunities to experience quintessential New York City attractions, including museums, performing arts centers, and sporting events, while they’re in town for the race. The program encourages runners to engage with cultural institutions throughout the five boroughs with exclusive offers for athletes and New York Road Runners members.

Offers runners can take advantage of include:

• The Metropolitan Museum of Art: Marathon Monday breakfast and private gallery tours
• Whitney Museum of American Art: Complimentary admission for runners on Marathon Monday and before-hours private tour of the museum
• American Museum of Natural History: Free general admission for marathon runners
• SUMMIT One Vanderbilt: 20% discounted admission for runners and their family and friends, and Marathon Monday sunrise event
• Top of the Rock Free admission plus 25% off for up to three guests
• The Outsiders: A New Musical: 26.2% off select performances from Oct. 31–Nov. 4
• Disney on Broadway: Special performances of “The Lion King” and “Aladdin” on Broadway with Marathon Monday-exclusive signature events
• Brooklyn Nets: Discounted tickets for NYRR members and marathon finishers to all 2025–2026 home games

The complete list of NYRR Beyond the Finish Line offerings and ticketing information can be found HERE.

Additional race-week perks TCS New York City Marathon partners are offering runners and spectators include:

• Citizens: Citizen's customers who use their personal Citizens Mastercard to pay at the MTA subway turnstile or when getting on the bus during marathon weekend (Nov. 1–3) will receive a rebate for their first ride.
• CookUnity: The new Official Meal Solutions Partner of the TCS New York City Marathon is offering 50 percent off the first week of sports dietitian- and chef-curated ready-to-eat meals and 20 percent off the next three weeks with promo code MARATHONMEALS at checkout HERE.
• Mastercard: Those new to the Lyft app that sign up with their eligible World or World Elite Mastercard can receive $10 off (per ride) on their first two Lyft rides through Mastercard’s partnership with Lyft, helping runners and fans make Priceless memories exploring New York City during race week.
• Shake Shack: “Bibs for Burgers” post-race promotion returns for the second year. All TCS New York City Marathon runners can get a free ShackBurger at any New York, New Jersey, or Connecticut Shake Shack by showing their bib or medal Nov. 2–3.
• Smoothie King: Free Loaded Toast at participating Smoothie King locations on Marathon Monday for runners who show their medals.

Race-Week Events and Activations

To celebrate the start of TCS New York City Marathon race weekend, thousands of runners from around the world—including participants from New York Road Runners’ community programs and local run clubs—will parade across the TCS New York City Marathon finish line during the TCS New York City Marathon Opening Ceremony Presented by United Airlines. Free and open to the public, the event taking place Friday, Oct. 31, from 4–6:30 p.m., also features the 2025 NYRR Hall of Fame inductees and will conclude with fireworks over the finish line.

Throughout race week, New York Road Runners partners will also bring the spirit of the TCS New York City Marathon to life across the city with runner-centric activations, events, and product launches.

• New Balance: In addition to their presence at the Expo, New Balance will host a pop-up experience at the Run House beginning Friday, Oct. 31, at 214 Lafayette Street, featuring a cafe, recovery stations, hair stylists, music, customization stations, and a shakeout run for runners and spectators to enjoy. The brand will also come to life at all five New Balance retail locations across New York City, with additional activations like singlet customizations, shoe cleaning, sign making, and more.
• Mastercard Priceless Experiences: To provide locals and visitors alike with priceless experiences around their passion for running, Mastercard will host a pre-race celebration Saturday, Nov. 1, from 10 a.m.–2 p.m. at Edge at Hudson Yards in partnership with TAO Group. The event will bring together runners and their loved ones for a high-energy wellness event—featuring expert Q&As, mini treatments, 3D body scans, and race-ready nutrition. This is one of many experiences Mastercard will proudly offer cardholders through its Priceless platform over race week.
• GetYourGuide: As the leading global marketplace for unforgettable travel experiences, GetYourGuide joins as the Official Travel Experiences Partner of the 2025 TCS New York City Marathon to help runners and their supporters turn “miles to memories.” With runners extending races into “racecations,” GetYourGuide is offering a curated selection of tours and activities, from food crawls in Chinatown and Little Italy to architecture tours on the Upper East Side, for runners and their supporters to enjoy while in New York for the marathon.
• Shokz: To commemorate becoming the Official Headphones Partner of the TCS New York City Marathon, Shokz debuted a new blue colorway of the OpenRun Pro 2 and will host shakeout runs throughout race week.

Race-Week Offers

Along the 26.2-mile TCS New York City Marathon course, brands and partners will keep runners energized and inspired as they traverse the five boroughs. Branded cheer zones from Citizens, CookUnity, Mastercard, Maybelline, Michelob ULTRA, New Balance, Peloton, Shake Shack, Smoothie King, United Airlines, and more will offer entertainment, giveaways, community, and interactive experiences on Nov. 2.

Victory Lap After-Party

For the second year, New York Road Runners will host Victory Lap: The Official After-Party of the TCS New York City Marathon at Terminal 5 from 7–11 p.m. Sunday, Nov. 2. Celebrating runners and their family and friends, Victory Lap will offer music by DJ Prince Hakim, photo opportunities, refreshments, special appearances by the 2025 TCS New York City Marathon champions, partner giveaways, a grand prize raffle, and more.

Marathon Monday

To celebrate their accomplishment, marathoners can return to the finish line area to celebrate Marathon Monday, Nov. 3, at the TCS New York City Marathon Pavilion Presented by Mastercard from 7 a.m.–6 p.m.

On Marathon Monday, runners can get their medal engraved with their names and race times by Fond Memories, shop the official New Balance finisher collection, purchase copies of the New York Times special results section, and visit the Hospital for Special Surgery Recovery Zone to take advantage of Normatec boots, guided stretching, and foam rolling. 

About New York Road Runners (NYRR)

A New York City-based nonprofit, New York Road Runners’ vision is to build healthier lives and stronger communities through the transformative power of running – serving nearly a half a million people annually through its races, free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world’s premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features more than 50,000 runners—from the world’s best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit www.nyrr.org.